Zutano Children's Clothing Boutique Comes to FAO Schwarz

New York, NY—November, 2007
UPSCALE BRAND OF CHILDREN’S CLOTHING OPENS FOR HOLIDAY SEASON Babies provide the basis for everything that is Zutano from the fit and style of their clothing, to the huggable plush toys they create, their mission has always focused solely on the comfort, happiness and healthy growth of babies. Zutano was in fact founded by two loving new parents wearing babes in snugglies while they worked. It is no surprise then that the brand new sons and daughters of today’s Zutano employees are welcomed with extended arms into the company’s workplace. Following a carefully customized maternity/paternity policy, new mothers or fathers are encouraged to bring their baby to work.


“Zutano is widely regarded as one of the finest designers of children’s apparel. We are thrilled the company now has a retail presence at FAO Schwarz, and are sure it will enhance the FAO Schwarz shopping experience,” said Ed Schmults, CEO of FAO Schwarz. The entire line of Zutano children’s clothing and accessories will be available at FAO Schwarz. Included in this is an extensive selection of prints, stripes, and solids that layer with textures and offer the ultimate mixing and matching experience.


“The opening of our Zutano boutique at FAO Schwarz is the realization of a dream of ours. I can’t imagine a better place to showcase our brand. FAO Schwarz is a New York City icon and legend. It’s the place where the world comes together to shop for their children," added Michael Belenky.


About FAO Schwarz
Turning 145 years old this year, FAO Schwarz has enchanted generations of children and adults with its unparalleled selection of unique toys, unmatched customer service, and famous flagship store in Manhattan, which attracts more than three million visitors annually. One of the best-known brands in the United States, FAO Schwarz has evolved into a multi-channel retailer while still remaining true to the vision of founder Frederick August Otto Schwarz.Under the direction of CEO Ed Schmults, the company has launched a number of new initiatives that will make FAO Schwarz’s future as vital as its storied past.


About Zutano Inc.
Since 1989, Zutano has become an industry leader in specialty baby and toddler fashion, and has been committed to celebrating the diversity of all children by creating exceptional, innovative, and versatile products. Zutano children’s clothing is available in fine retail stores and specialty boutiques across North America. Zutano has maintained a purity of image, simplicity, and conceptual consistency that ranks among the highest in children's apparel.

FAO Schwarz is located at:
767 Fifth Avenue
(Fifth Ave at 58th Street)
New York, NY 10153
(212) 644-9400